BRAND REVAMP + WEBSITE DEVELOPMENT
WORK VINEYARD
BRAND
Product Manager & Art Director: Albert Hsieh, CONSULTALBERT
Developer: Hunter McNichols, HunterCodes
Production Designer: Michael Troller
Photographer: Yu "ALu" Zhang
Calistoga-based Work Vineyard has been producing extraordinary wines from its private Estate for over 50 years. A boutique vineyard and wine brand from the heart of Napa Valley, Work Vineyard's collection of award-winning wines has won the industry over with its heart and passion - and flagship Cabernet Sauvignon.
Work Vineyard partnered with CONSULTALBERT to both redefine and preserve the brand's heritage, resulting in a new logo, new website and backend operations system, elevated social media presence, and new creative assets.
Work Vineyard's former website launched nearly 5 years ago with a minimal focus on the user experience and last generation e-commerce functionality. Together, Work Vineyard and CONSULTALBERT launched a cinematic digital storefront with a revamped design and enhanced web capabilities to elevate the direct to consumer experience.
The Work Vineyard "construction" diamond logo has been in circulation since the vineyard's initial founding in 1976. Five generations later, a refreshed Work Vineyard logo will soon be rolled out which prominently retains the bright orange and all-too-familiar construction diamond with a deeper focus on the Work Vineyard people who make the wine special.
The Work Vineyard brand offers elements of vulnerability contrasted with strength. From the delicate handling of the fruit, to the sophistication behind the wine making process, Work Vineyard's creative assets plays across all levels of the spectrum. Our photoshoot brought to life a equal balance of both hard, and soft.
